A QR code (short for “Quick Response”) is a barcode on steroids. It’s a matrix code or two-dimensional bar code created by Japanese company named Denso-Wave (a subsidiary of Toyota) in 1994. It’s been used widely in Japan, Canada & Australia to name a few. In the US, it’s just starting to catch on. QR codes can be read by scanners, mobile phones with a camera, and smartphones.
The great thing about QR codes is that they are easy. Using a QR generator you can create a QR code that will take people to a URL, contact details or VCARD, texts, SMS (160 character limit), event info, and even social media. Don’t limit your thinking on what they can be used for. Restaurants could put QRs in the window that will show their menu, weekly specials/coupons or what live band is playing. Clothing stores could show its phone & hours or a particular sale. Churches could show info about food drives or rummage sales.
Another great aspect is it’s free, at least for now. While there are some companies that charge, you can find several generators and readers that are free for the downloading. Google: QR codes and choose the company you like best.
While QR codes are still new to the US, they are gaining in popularity very quickly and worth looking into. Next time you look at a print advertisment, whether it newspaper, coupons, restroom ads or billboards, look and see if there is a QR code.
Dave Segatti, MAD Media, www.gomadmedia.com
